Dan Koch Discusses Rebuilding A Waterpark

Monday November 17

Orlando, FL – Dan Koch, President of Alabama Splash Adventure, was a featured panelist at an educational seminar at the recent International Association of Amusement Parks and Attractions (IAAPA) attractions expo. The IAAPA expo is the industry’s largest event, drawing over 25,000 participants annually. Mr Koch. was part of a seminar entitled Recovering A Declining Waterpark, wherein he spoke of the challenges and successes involved in the rebirth of a struggling waterpark:

Reviving a water park is hard work, but it pays off with strong attendance and positive press. That was the moral of the Monday session “Recovering a Declining Water Park.” It detailed the successful rebirth of Alabama Splash Adventure by the Koch family, long-term owners/operators of Indiana’s Holiday World and Splashin’ Safari.

Named VisionLand when it opened in 1997, this embattled Bessemer, Alabama, water park has seen many name and owner changes, hard times, and bad press. But things began to look up when the Koch family bought the facility in March 2014. Rebranding it as Alabama Splash Adventure, the water park-savvy Kochs have turned the park around by cleaning up the site and operations. They’ve also improved customer service and celebrated eliminating much-hated parking fees by dropping the parking toll booth from a forklift at a much-covered media event. The Koch family has also installed free WiFi, hosted popular stars such as the Disney Channel’s Peyton List (from the TV show “Emma”), and is restoring the park’s famous “Rampage” wooden roller coaster for reopening in 2015.

Collectively, these initiatives reflect the Koch family’s proven business strategy of “one fair price at the gate, and reasonable prices inside,” said Dan Koch, president of Koch Family Parks. Do this and “you’ve bought a customer for life,” he said.

For the full text of the article “Innovative Ideas, Success Stories Drive Water Park Sessions” by James Careless, Please Click Here

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